Start with the reading path

Put the most important line in place first, then add the supporting lines with room to breathe. A quick screen review at the intended viewing size can reveal whether a name, date, or short message remains easy to read before decoration competes for attention.

Make the first proof simple

Keep a plain version beside any more decorative revision. That gives you a clear comparison point and keeps an exploratory sample from becoming a broad promise about every design. Browse /updates/ for more compact workflow notes.