Start by placing the name, date, or short phrase where a person will look first. A quick reading-order sketch helps separate the essential message from decoration before a sample is prepared.
Make the message the first decision
Use one line of plain text as the starting point, then look at the layout at a normal handling distance. Add a border only if it supports the message instead of pulling attention away from it. Keep the simple version saved so there is a clear reference when reviewing later changes.
For more compact-project workflow notes, browse /updates/ before preparing a sample.