A custom listing is easier to understand when its first image shows one clear idea. Choose a sample that makes the product category and intended personalization area visible before adding lifestyle details or long copy.
Let the photograph set the question
Use the hero image to show what a customer should provide, such as a name, short phrase, or reference artwork. Label it as a sample presentation, then keep any material, placement, and availability questions open for review rather than promising a matching outcome for every request.
Browse /updates/ for more practical planning notes.