Ask what, where, and which version
Before preparing custom text, ask three short questions: what should the wording say, where should it appear, and which proof is the final one? Keeping those answers together reduces avoidable interpretation when a request moves from a conversation into a working file.
Make approval easy to recognize
Send a compact proof with the spelling, line breaks, and orientation visible. Save the approved version beside the request rather than relying on memory. This is an order-communication method, not a claim about a finished result. Browse /updates/ for more small-shop workflow ideas.